Mad for the Ad

Check out these statistics from the 2019 ASI Global Advertising Specialties Impressions Study to see why:

• When asked what types of advertising they like best, consumers under 55 years of age prefer promotional products.
• 85% of respondents remember the advertiser who gave them the promotional product.
• Writing instruments, drinkware, t-shirts, and bags are the most popular promotional products.
• Currently, outerwear generates the most impressions (6100), more than any other promotional item.
• Promotional products don’t fade away. Across all promotional products, the average length of time a product is kept is about a year.
• Outerwear, umbrellas, and t-shirts are kept around the longest.
• Promotional products are often shared and passed along – thereby increasing your reach.
• Promotional products are the most highly regarded form of advertising.
• The average U.S. household owns 30 promotional products. The average Gen X household owns 34 and the average Baby Boomer household owns 28.
• Quality and utility are why people keep promotional products the longest.

The PPAI Get In Touch Campaign shared the following research for why promotional products are so effective with millennials:

• One third millennials are in contact with promotional products at all times.
• 87% are encouraged to act after receiving a promotional product.
• 80% of millennials keep their ad specialty for more than a year.
• 80% pass their promotional product along instead of throwing it away.
• 90% recall the brand and 60% recall the message.
• 83% of all millennials like promotional products.