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Mad for the Ad

At Advertising Etc., we are mad about the ad. Ad specialties (branded merchandise), that is. That’s because they are the most highly regarded form of advertising out there.

Check out these statistics from the 2019 ASI Global Advertising Specialties Impressions Study to see why:

  • When asked what types of advertising they like best, consumers under 55 years of age prefer promotional products.
  • 85% of respondents remember the advertiser who gave them the promotional product.
  • Writing instruments, drinkware, t-shirts, and bags are the most popular promotional products.
  • Currently, outerwear generates the most impressions (6100), more than any other promotional item.
  • Promotional products don’t fade away. Across all promotional products, the average length of time a product is kept is about a year.
  • Outerwear, umbrellas, and t-shirts are kept around the longest.
  • Promotional products are often shared and passed along – thereby increasing your reach.
  • Promotional products are the most highly regarded form of advertising.
  • The average U.S. household owns 30 promotional products. The average Gen X household owns 34 and the average Baby Boomer household owns 28.
  • Quality and utility are why people keep promotional products the longest.

The PPAI Get In Touch Campaign shared the following research for why promotional products are so effective with millennials:

  • One third millennials are in contact with promotional products at all times.
  • 87% are encouraged to act after receiving a promotional product.
  • 80% of millennials keep their ad specialty for more than a year.
  • 80% pass their promotional product along instead of throwing it away.
  • 90% recall the brand and 60% recall the message.
  • 83% of all millennials like promotional products.

Contact us today to see how ad specialties can help create great experiences and make fantastic impressions!

Life's a journey. Let's mark it.

Advertising Etc. LLC